Privacy notice
Last updated 12 November 2026
Who we are
SELLEM is a trading name of Shaun Clarke, a sole trader based in Southport, UK. We provide stock forecasting, pricing and sales reporting services to online sellers. For anything about this notice or your data, email [email protected].
What we collect
- When you contact us: your name, email address, business name and anything you include in your message.
- When you become a client: contact and billing details for the people we work with, and records of our correspondence and invoices.
- When you visit this website: we don't use analytics or advertising cookies, and we don't set cookies to track you. Our fonts are hosted on our own site, so visiting doesn't send your details to font providers. Our hosting provider may keep standard server logs, such as IP addresses, for security.
Why we use it, and our lawful basis
| Purpose | Lawful basis |
|---|---|
| Replying to your enquiry | Legitimate interests: responding to people who contact us |
| Providing our services and invoicing | Performance of a contract |
| Keeping accounting and tax records | Legal obligation |
| Occasional updates to clients and past enquirers about our services | Legitimate interests, with an easy opt-out in every message |
Who we share it with
We don't sell your data. We share it only with providers that help us run SELLEM: our email and file storage providers, AI tools we use for drafting and data checks, our website host and our accountant. Some of these may process data outside the UK, with appropriate safeguards in place.
How long we keep it
- Enquiries that don't lead to work: up to 12 months.
- Client records and invoices: as long as the law requires for tax and accounting, normally six years.
- Client business data used in our services: deleted within 90 days of a project ending, as set out in our Data Processing Agreement.
Your rights
You can ask for a copy of your personal data, ask us to correct or delete it, restrict or object to how we use it, or receive it in a portable format. Email [email protected] and we'll respond within one month.
If you're unhappy with how we've handled your data, please tell us first so we can put it right. You can also complain to the Information Commissioner's Office at ico.org.uk.
Changes to this notice
We'll update this page if how we use personal data changes, and change the date at the top.